Chris LEE

CAO, SM Entertainment│Director, Kreation Music Rights

Chris LEE
Times of the Remarks 2025. 11. 13. 16:50-17:25
Title 30 Years of SM, 30 Years of K-POP

LEE Sungsoo, CAO of SM Entertainment, is an A&R expert who has been at the forefront of the K-POP industry for over 20 years. He has served as Head of the Producing Division at SM Entertainment and as CEO of both SM Entertainment and SM USA, leading the development of SM’s unique A&R system and the global expansion of K-POP. From 2022, he has been recognized for three consecutive years on Billboard’s International Power Players list, reflecting his influence in the global music industry. By implementing a multi-production system and multi-label structure, he ushered in the “SM 3.0” era. He currently oversees A&R, driving SM’s music competitiveness and innovation.