Community Entertainment : More Than a Tool, Larger Than Digital
2011.05.25
Visionary : Jung-Ju Kim [CEO, NXC]
More and more, success in the digital world is determined by how well you serve the social or empathic needs and wants of consumers, regardless of how simple or complex the technology behind your service or product may be.
This couldn't be more true for the leaders of digital entertainment, whose aspirations go far beyond just offering a handy or 'cool' new gizmo.
They aim to broaden and deepen your world of communication through giving the user a certain type of fun.
How will this revolution in digital connectedness change the future of the media and entertainment industry?
What experiences will the combined features of social interactivity and entertainment provide and where are they taking us?