SDF

Visionaries :
 - Richard LEE [Partner, McKinsey&Company Seoul Office]
 - Richard DOBBS [Director, McKinsey&Company Seoul Office]

In this special workshop, leading consulting company McKinsey offers some bold predictions on what our world will look like in 2020.
Revealing the results of McKinsey's new “iConsumer” survey conducted on over 5,000 digital device users each in Korea, Japan, the US, and Europe, it will give insights on how consumers are currently using smart devices.
Along with it, McKinsey will boldly predict the next evolution and the coming decades five major “battlegrounds” in the smart device experience, namely : 1) web vs. app, 2) social vs. everything else, 3) PC vs. “post-PC” as Steve Jobs has called it, 4) closed/vertically integrated (i.e., Apple) vs. partially open (i.e., Google) vs. completely open (i.e., web-centric) models, and finally 5) new battlegrounds for smart devices that have not yet been captured ?
when will they come?