Mobile Advertising : Bringing Companies & Consumers Together through the Mobile Ecosystem
2012.05.23
Visionary : Naveen TEWARI [Founder & CEO, InMobi]
Symposiarch : [Laurent YOON, Associate Partner, McKinsey & Company]
The rapid spread of smartphones has led to a rapid rethinking of advertising paradigms. Whereas businesses once needed to know their overall market and its key segments, today we are entering an age where we will need to understand every consumer individually. Indeed, thanks to fully enabled two-way interactive communication, we are seeing disruptive changes in the very way that companies and consumers communicate. At this exciting time, how exactly is mobile advertising evolving? Will the types of advertising at the heart of the mass media era remain relevant in this age of personal media? InMobi, the world’s largest independent mobile ad network, will share its vision of a new mobile ecosystem that brings companies and consumers together