Evolving the Co-Creation Model : The New Industrial Revolution for the 21st Century
2013.05.02
Visionary : John ROGERS [Co-Founder & CEO, Local Motors]
The digital age has evolved from a race for better technologies led by companies’ internal research and development into an era of new ideas led by communities of peers. Things now change radically through the power of communities. These communities are notably both physical and virtual, and they are bonded out of passion for a shared interest as opposed to an employment contract. This movement is propelling a new paradigm in the manufacturing industry. Local Motors, the world’s first open source vehicle innovation company, is pioneering a way to leverage open innovation, co-creation, and micro-manufacturing. How will this change product development time and cost? How will it change the way in which we consume and service vehicles and components? John Rogers, CEO of Local Motors, will share his vision on why the world of Henry Ford and Gottlieb Daimler is ceding to a new industrial revolution for the 21st century.