Lia Navarro
Director, Entertainment Strategy & Sales, Reddit
Lia Navarro leads entertainment strategy and sales for reddit.com, an online community that currently has 100 million uniques and 5.3 billion page views. Back in 2006, Lia joined the advertising sales team at Conde Nast Publications where she worked closely with the newly acquired WIRED.com and reddit.com (established in 2005). In 2009, Lia transitioned her focus solely to reddit.com as its only sales representative. Two years later, reddit.com spun off from Conde Nast to become its own entity. Her clients have included Universal Pictures, Sony Pictures, Lionsgate, The Weinstein Company, A24 Films, VICE, Bethesda Softworks, HBO, Showtime, FUNimation, 2K Games, and many more.
Prior to reddit.com, Lia left her hometown in Mexico to attend California State University, Los Angeles. Before finishing school, she started working for an advertising agency with major clients from all over Latin America, including Universal Latino, CNN en Espanol, Gol TV, Universal Brazil, MGM Latin America, FSC and Fox Life, giving her a global business prospective and a passion for the power of digital and social media.