SDF

Sylvia CHANOLMSTED, June-Woong Rhee & Frank LEBEUGLE

Innovative Wisdom for a Symbiotic Media Ecosystem and Audience Welfare

As the boundaries between broadcasting and telecommunications blur, and new media and mobile media spread widely, the media ecosystem is experiencing unprecedented changes. While the advancement of media technologies and services brings about the revolution of communication, it is also true that putting too much emphasis on technologies themselves may intensify competitions among industry players and alienate the audience. What is a desirable media ecosystem? What should terrestrial broadcasters do to enhance the welfare of the audience? And what will be the next-generation free-of-charge, universal broadcasting services? Professor Rhee June Woong and Professor Sylvia Chan-Olmsted together canvass media and broadcasting for the common good.