SDF

Visionary : Adam B. Ellick

Ground-up Innovation

Legacy news organizations face a challenge typical of any incumbent enterprise: how to evolve the product so that it attracts new users. For more than a century, foreign correspondents at The New York Times circled the globe trying to make their American audiences care about the world. Now, The Times is trying to engage the world about the world. And many of those efforts are happening on the ground, in far flung places, in foreign languages, and surprisingly, they are driven by correspondents on the ground.