How to Survive? :
Defense & Offense Strategies for the Old Media in the New Media Era
2015.05.21
Visionary : Hyuk Kim
How to survive?: Defense & Offense Strategies for the Old Media in the New Media Era
In the digital era, we take notice of emerging players wielding innovation as their main weapon. And there are hard-hit existing players criticized for their seeming inability to innovate. Yet is it their inescapable destiny? Are they not making enough efforts for digital adaptation? Are their days numbered? Analyzing the case of terrestrial broadcasters, Kim Hyuk shares with us the survival strategies for companies that are falling behind and are on the verge of becoming irrelevant in changing times.