SDF

Danielle Levitas

Global App Economy : Towards a More Connected Future

Apps are the digital interface through which we live, work and play. Apps have become the primary way we engage with media, brands and ultimately with each other. Apps as the primary point of engagement, they are becoming the go-to resource for communication, entertainment, shopping and productivity. As a result, the time consumers spend on their mobile devices has exploded, ultimately creating a playground where people interact with each other. Danielle Levitas, Senior Vice President of Research & Marketing Communications at App Annie will dive into the potential of the app economy by answering some of the most critical questions about the future of the app economy: How quickly will the app economy grow and where? Which factors are driving the growth, and in what way would it change the way people connect to each other?